Viral isn’t luck. It’s a business strategy.
We often think of “virality” as a social media accident. But inside an organization, it is the spark that starts a critical chain reaction. We’ve reverse-engineered how success spreads. Here is the formula: 1. Virality: The right information reaches the right people instantly. 2. User Adoption: Because it’s accessible, people actually use the system. 3. […]
Partnership Announcement: Refocus on Goals (ROG) x MCR Agentic!
We are thrilled to announce a strategic partnership between Refocus on Goals (ROG) (www.refocusongoals.com) and MCR Agentic! (https://mcragentic.com) In today’s fast-moving business world, achieving ambitious goals requires cutting-edge tools and expertise. This collaboration brings together ROG’s proven focus on strategic objective setting and achievement with MCR Agentic’s deep, hands-on technical excellence in the Microsoft 365 […]
The Cloud isn’t just vapor. It’s a storm waiting to break.

AI and modern digital workspaces promise massive improvements in productivity and profitability. Yet, for many organizations, these gains remain frustratingly out of reach.Why? Because we are drowning in unstructured, fragmented data. Are you ‘Data Rich but Insight Poor’? Consider this: We typically lose nearly 20% of our time searching for information. This problem is escalating […]
Why Your Business AI Isn’t “Just Like ChatGPT” (And Why That’s a Good Thing)

The world is buzzing. ChatGPT arrived in every home, instantly proving its genius. The internal call rings loud: “Let’s bring this magic into our organization to cut costs, save time, and be more efficient!” As executives, you make critical decisions daily—and you delegate the technical ones to specialists for a reason. Generative AI in the […]
AI : A perspective for leaders in Q4 2025

The latest news isn’t about if AI is changing work—it’s about the speed and depth of the transformation. As we close out 2025, the competitive gap is widening between those who are scaling AI and those still running pilots. At Refocus On Goals (ROG) | www.refocusongoals.com, we see this moment as a direct order […]
Refocus on Goals AB welcomes Malcolm Larri to Inaugural Advisory Board

[Stockholm, Sweden] — Refocus on Goals AB (ROG) is thrilled to announce the appointment of Malcolm Larri as the first member of its Advisory Board. Based in Stockholm, Larri brings a wealth of experience and a deep understanding of communication, leadership, and personal development, making him an invaluable asset to the company’s strategic growth. Malcolm […]
Productivity alert !

Did you know that productivity in Europe is down 30% compared to the US? This significant gap poses a challenge for businesses striving for growth and efficiency in our increasingly competitive landscape. According to the Draghi report published in September, a wide gap in GDP has emerged between the EU and the US, primarily driven […]
Introducing Viral Collaboration

Nobody’s got time to loose. One never wonders how to access information inside a social media. It takes a minute at first, but soon you see the feed, the capacity to like and comment, the different category of users in relation to you. And this is it. Let’s focus on content and what to do […]